What Made This Work
SEO-Optimized Listings
We rewrote the title, bullets, and product description, incorporating high-intent, long-tail keywords like “curling iron for long hair,” “1.25 inch ceramic curling wand,” and “professional hair styling iron.” Copy emphasized benefits such as fast styling, even heat distribution, and travel-friendly dual voltage.
Enhanced Product Images & Lifestyle Visuals
We added high-resolution images showing long hair styling in real-life settings, step-by-step guides, and close-ups of the ceramic barrel and digital controls. Infographics explained heat settings and styling tips to reduce customer confusion.
Targeted PPC Campaigns
Sponsored Products campaigns were segmented by hair type and barrel size preference. High-performing keywords were scaled, negative keywords were implemented, and bids were adjusted daily to reduce wasted spend. Sponsored Brands campaigns highlighted top-selling curling irons and bundle promotions, boosting brand awareness.
A+ Content & Storefront Upgrade
We created A+ content that included how-to-use visuals, styling tips, and hair type guides. The Amazon storefront was redesigned to showcase the full Mr Big curling iron lineup, bundles, and customer favorites, giving buyers a professional, trustworthy shopping experience.
Review & Social Proof Management
Automated follow-ups encouraged verified reviews and product feedback. Reviews grew along with average ratings. Positive reviews highlighted ease of use, long barrel advantage, and even heat distribution.
Data-Driven Reporting & Optimization
Weekly reports tracked sales, ACOS, keyword performance, and conversion rates, allowing us to quickly scale winning campaigns and refine underperforming listings.
📈 Results
- Sales increased from $110K → $281K
- Units sold: 3,600 → 6,850
- ACOS dropped from 50% → 26.5%
- Conversion rate increased from 9% → 15.5%
- Organic rankings improved from #75 → #10 for high-volume keywords like “curling iron for long hair”
- CTR on Sponsored Products improved by .02% → 1.5%
🔥 Transformation
Through listing optimization, high-quality lifestyle imagery, targeted PPC campaigns, and review growth strategies, Mr Big Curling Iron went from moderate performance to a top-selling, highly visible hair styling tool on Amazon US. The brand achieved consistent daily sales, improved ROI, and strengthened its professional styling reputation.
📩 Ready to scale your store like this? Let’s make your brand the next success story.