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CLOUVOU

CLOUVOU GmbH, a German ergonomic office chair brand, was already selling on Amazon Germany but was experiencing moderate visibility, inconsistent daily sales, and higher-than-expected ACOS (~60%). Key products like the SmartSeat and CleverSeat were functional and well-built, but the listings lacked SEO-optimized copy, persuasive bullet points, and lifestyle imagery. Organic rankings hovered around #20–#30 for competitive keywords like “ergonomischer Bürostuhl” and “Gaming Stuhl ergonomisch.”

The brand approached us to improve organic visibility, optimize ad spend, and increase conversions, while maintaining a professional, high-quality image consistent with their premium office furniture positioning.

🔧 What Made This Work

SEO-Optimized Listings for German Buyers
We rewrote titles, bullet points, and descriptions in German, incorporating high-volume, localized keywords such as “Bürostuhl mit Kopfstütze” and “ergonomisch verstellbarer Stuhl.” Each listing highlighted comfort, adjustability, and premium materials, ensuring that features resonated with German office workers and home office users.

High-Quality Lifestyle & Product Images
We created lifestyle images showing chairs in real office and home setups. Infographics illustrated adjustable features and ergonomic benefits, helping buyers understand the value at a glance.

Targeted PPC Campaigns
We segmented Sponsored Products campaigns by product type (SmartSeat, CleverSeat, ProSeat) and by buyer intent (office work, gaming, home office). Daily bid optimizations, negative keywords, and scaling of high-performing campaigns reduced wasted ad spend and boosted overall ROAS.

Enhanced Storefront & A+ Content
The Amazon storefront was redesigned into a 3-page experience: product collections, ergonomic guides, and a company “About Us” page. A+ content included side-by-side comparisons, feature highlights, and usage tips, helping buyers make informed purchase decisions.

Review Growth & Social Proof
We implemented automated follow-ups for verified buyers and enrolled key products in Amazon Vine. The average rating improved and total reviews increased boosting buyer confidence.

Data-Driven Reporting & Iteration
Weekly performance reports monitored sales trends, ad ROI, organic rankings, and conversion metrics. This allowed rapid adjustments and kept all strategies aligned with the brand’s premium image.

📈 Results

  • Total sales increased from €215K → €631K
  • Units sold: 11,000 → 32,000
  • ACOS dropped from 60% → 29%
  • Conversion rate increased from 7% → 15%
  • Organic rankings improved from #28 → #4 for high-volume German keywords
  • Click-through rate (CTR) on Sponsored Products improved by 0.5% → 1.7%

🔥 Transformation

By combining SEO-optimized listings, high-quality lifestyle imagery, targeted PPC, and review growth strategies, CLOUVOU transformed its Amazon Germany store from moderate performance to a top-selling, highly visible brand. Daily sales became consistent, organic rankings climbed, and ad spend became highly profitable.

📩 Ready to scale your store like this? Let’s make your brand the next success story.